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Titanium. Yesterday, I’ve watch a couple of hours of titaniums. Nothing that interested, except for the Jetblue megaphone. They’ve built this enormous mobile booth they’ve toured on the Top 10 US cities. Inside, people are being filmed on a blue background while they do a testimonial about the company. Afterward, they take the footage and they give it to numerous artist who illustrate the testimonials. Really nice, each spot has its own personnality. Sofar, they’ve made 116 tvs, dozen and dozen of youtube clips, 2 cinema ad, and so one. And of course, a website. Really well done, nice way to let people who likes you say good things about you.

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