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Sol City. Just saw this cool website from the mexican brewer. Mind you, I’ve seen it described on a print. But hey, it’s Cannes. And Cannes is still a print & tv gig. So, here how Sol City works. Remember these stupide mexican doodle quizz : what represent this circle with a line on each side? A top shop view of a Mexican riding a bike? Well, Sol City is full of these consumer-generated mexican doodles. And they moove. And you can mouse over to see who made it. And of course, it’s full of mini-games and promotions. Simple idea, truly 2.0, and truly effective.

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