linkbizkits

Creating Time.

On Monday pm, Nigel Morris from Isobar gave a conference talking about the Ad Avoiders. Pretty much the same guy than the Uploader. He was highlighting the importance on moving from an Awareness perspective to an Engagement perspective. Pretty much redundant from the previous presentation. Less interesting too. Anyways, here are his 5 rules to better reach these Ad Avoiders

#1 Don’t be a MOS (marketer over shoulder), a reference on
the sms abrev POS (parent over shoulder).

#2 Don’t expect something for nothing

#3 Do be a welcome surprise

#4 Whatever you say, say it well

#5 Do let go.

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